Report on TVs shows the benefits of systematic market monitoring

  • By Victor Gonzalez
  • Published 6 years ago

Topten EU, 23rd July 2014

Energy Label leads to higher efficiency across the market has updated its TV market monitoring report with 2013 sales data from six European national markets, as well as overall data from the 24 EU states. The data was obtained from GfK, a market research company.

In 2013, the second year of the compulsory Energy Label, nearly 70% of EU sales were in classes A and better; up from 39% in 2012. The report also reveals that the average “On mode” power is decreasing (55W in 2013, compared to 70W in 2012), even as the average size of TVs sold is increasing.

However, there remains a distinction between the “most efficient TVs” and those that consume the least energy: the average power is lowest in class A, not A+ or A++ - because these TVs tend to be larger.

EU TV sales 2012-2013

(Data from GfK)

Conclusions: ambitious, progressive efficiency measures can lead to further energy savings

  • The current revision of the Ecodesign and Energy Label regulations is a chance to implement measures that anticipate emerging TV technology such as OLED: ambitious Ecodesign requirements, and a re-calibrated Energy Label where class A is reserved for the future Best Available Technology. A progressive efficiency approach for both measures can prevent missed energy savings by ever-larger TVs.
  • A systematic market monitoring in Europe for all products with an Energy Label would bring multiple benefits: it would allow prompt evaluation of implemented measures and revision of regulations, while basing decisions about Ecodesign requirements and Labels on quality data. It could be based on sales data like our report, or on a product registration database.

More information:

TV market monitoring report, Topten, July 2014

Most efficient TVs in Europe:


Download this Topten Focus as pdf


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